There were many companies that supported the Charity Tournament in favor of the 'Singing For Syria' initiative, which raised funds for one of the projects of Doctors Without Borders. All of them were fully involved to make the appointment a resounding success in every way. Next, we present you more closely to several of its protagonists.
Padel World Press .- During the dispute of something more than a simple paddle tournament, we were able to talk with some of the people who did not hesitate to lend their support to a very special event, in which the least was the sporting results.
Committed and always willing to do their bit with this kind of causes of solidarity, we also had the opportunity to know their vision on the role played by their respective companies through social actions like this.
Denise Rial, representative of Valtrúm, he told us the following:
What is the policy of sponsorship in social and sports actions of your company?
Currently, our sponsorship policy is based on the investment in sports actions through the contribution of product, betting on making it known in the sports market, becoming the answer to muscle aches and injuries.
How did the opportunity to collaborate in this particular event arise?
Thanks to the suggestion of one of the organizers.
Paddle is a very social sport with a very broad and heterogeneous base of practitioners. Do you consider it as an adequate marketing and communication platform for future actions?
Yes, we think so. In fact, it is not the first time that we sponsor a padel event, and we want to continue developing and making use of this marketing and communication tool.
Meanwhile, Beatriz Ruiz, from Marketing Department of ALD Automotive, explained that they do not have a policy of sponsorship in social and sports actions established: "But whenever it is possible for us, and that fits with our philosophy, we try to contribute our granite".
When talking about how the opportunity to collaborate in this particular event arose, he said: "One of the organizers works in an agency that is our trusted provider. When he told us the idea, we found it interesting and we wanted to collaborate. Padel is for us a very appropriate marketing and communication platform and this is demonstrated by the fact that ALD has 11 organizing an annual tournament for its clients. "
Monica Sacristan Roces, Good Food representative, He said: "Since we are very young as a company we have started by the clubs we know small sponsoring tournaments. We also collaborate modestly always, with the Madrid Chess Federation and some small action with the National Golf Center. This is our first social action and it has been so gratifying that we will repeat for sure ”.
And how did the opportunity to collaborate in this particular event arise? As in many other cases, just by chance: "David de la Cruz and I have friends in common and when he proposed it to me, I did not even think about it. Also, the Syria cause is really dramatic in these times. "
Finally, in response to the question of the value of paddle as a marketing and communication tool, he said: "We have always wanted to make our brand known through the sports channel, since the values of sport are the same as organic food: life healthy that is nothing more than playing sports and accompanying her with a healthy and balanced diet ".
Santiago Álvarez, member of the Alegría del Paladar team, reported: "We are a small company that tries to participate in everything that time allows us. We are always looking for opportunities that allow us to publicize our product. In this particular case, one of the people who collaborated in this event gave us the opportunity to contribute our bit. "
Will we see them in other projects related to paddle? His response was the following: "It is one of the legs on which we are based to expand borders. We have always seen a similarity between the values of the padel and those of our company, such as companionship, rapport, communication and the fight for improvement, among others. In addition, they are two of our passions ... It is the best possible platform to be known! ".
Since the organization of the 2016 Refugee Tournament, they wanted to thank these and the rest of the collaborating companies because, with their inestimable support, they are the ones that make it possible for events like this to take place, which represent a great benefit for society in its set
We hope to see you again soon!
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