Padel World Press .- A new program of 'This is Paddle', a space co-produced by Capital Radio and Padel World Press. In his last installment, the guest was Jordi Rovirosa, the owner of the brand specializing in padel Black Crown. In his statements, he told us about the sales that take place this year and the expectations of the company internationally.
If we start with the analysis of his new collection of shovels, it should be noted that the most novel are the Asia and the Asia Soft, that have a pad on the handle with the system 'Air System', whose purpose is to reduce significantly the vibrations. That advance is being a success among players who have problems in the elbow.
In turn, Black Crown is very present in the Professional Circuit with the sponsorship, among others, of Marta Marrero The great player uses the Puma Z1 model, a proposal that has played with the measures of the grip for those fans who feel more comfortable performing the backhand two hands in the purest style of tennis.
However, physical store sales are not what they used to be. “We can't complain… But before, people waited like crazy for the new collection and now that doesn't happen. They have closed several street shops and the online store or even the second-hand sale through websites such as Wallapop is further promoted ”.
On the positive side, Jordi Rovirosa said that his international presence is growing. In some countries they are already well established, such as Sweden, Portugal or Italy, while in others they are incorporated this year, such as Argentina and Brazil. "Our percentage of sales is increasingly important in the international market."
A market that basically opens through local distributors. As in Sweden, which is a market that is growing a lot because it is a country with a long tradition in racket sports. "But not only Sweden. In France, Holland and Belgium, to a lesser extent, the development is quite important ".
Finally, he referred to the new Black Crown projects for this year, in which They intend to present a new shovel, as well as a new textile and pallet collection. In that sense, he stressed that presenting a shovel is a long process: "It is not done today for tomorrow. We have to present new proposals to make a difference, that we try the players and us to see that it really is a product that appeals. "
Do not hesitate and listen to the full program. So is This is Paddle, a new meeting point for all paddle lovers.
Image: Black Crown Facebook
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