Padel World Press - The iconic brand Adidas consolidates itself as the official racket of the most prominent tournaments in Spain, the Premier Padel Andalusia Seville P2 y Premier Padel Andalusia Malaga P1, thus strengthening its commitment to sport and elite athletes.

Adidas, recognized worldwide for its excellence in the sporting field, has announced its partnership with the prestigious Tournaments Premier Padel in Seville and Malaga. This strategic alliance reflects adidas' commitment to padel, as well as its determination to support and promote the growth of the sport in Spain and around the world.


The tournament in Seville, scheduled from April 29 to May 5, marks the beginning of this exciting collaboration. This event will attract the best padel players in the world, including prominent names such as Ale Galán, Marta Ortega and Álex Ruiz, who will compete for the title in a battle full of intensity and emotion. Subsequently, the focus will move to Malaga, where the tournament will take place from July 8 to 14 in the emblematic Martín Carpena.

La presence of Adidas as the official racket at these events guarantees unprecedented visibility for the brand, as well as a platform to show the quality and performance of its products at the highest level of competition. The Adidas shovels, recognized for their innovation, cutting-edge technology and cutting-edge design, will play a pivotal role in the on-court action, giving players the confidence and control to reach their full potential.

This partnership is a testament to Adidas' commitment to padel and its firm belief in the power of sport to inspire and unite people. As a leader in the sports industry, Adidas is proud to collaborate with some of the most prestigious events in the world of padel, thus demonstrating its commitment to excellence and innovation in all facets of sport.

José Luis SicreCEO AFP Group, the company behind Adidas Padel, shared its enthusiasm for this partnership: «For us, it was essential to continue supporting professional padel in Spain, a country passionate about this sport. "We are delighted to be able to partner with Premier Padel and be part of these exciting and high-level tournaments."

For its part, Joan Cusco, President of Octagon Spain, the organizing company of the tournaments in Seville and Malaga, also expressed its satisfaction with the collaboration: «The presence of Adidas in our tournaments is essential to promote and develop padel worldwide. “We are excited to work together to take the sport to new heights.”

In summary, Adidas' association with tournaments Premier Padel in Seville and Malaga It represents an exciting opportunity for the brand to demonstrate its commitment to padel and its support for elite athletes. With a focus on innovation, performance and excellence, adidas continues to lead the way in the world of sports, inspiring people everywhere through the power of play.

* You can follow all the news of the world of paddle in our profiles of Facebook y Twitter as well as subscribe to our Newsletter .

Previous articleDelfi Brea and Bea González lift their second title of the year!
next articleDunlop will be the official ball of the Mutua Madrid Open
Padel World Press is an online newspaper dedicated to the world of paddle tennis, which, during 24 hours a day, will be in charge of offering the last hour of the second most practiced sport in Spain. News, interviews, reports, analysis ... All fans can enjoy the paddle from a new point of view, always under the seriousness, journalistic rigor and knowledge of a team with more than a decade of experience in the world of paddle.