Home News Matías Díaz-Maxi Sánchez: the origins of an 'unprecedented presentation'

Matías Díaz-Maxi Sánchez: the origins of an 'unprecedented presentation'

17/03/2016

On Friday, March 18 and at the facilities of Eurostars i-Hotel in Pozuelo de Alarcón (Madrid), a very special event will take place: The one that will serve to officially present one of the new couples for this season. Miguel Barbany, one of the architects of this event, wanted to share with Padel World Press readers how this interesting sports marketing project was conceived.

Padel World Press .- They are two of the great stars of the WPT Circuit. Since both confirmed their union at the end of December of 2015, there has been much talk about the potential of a couple in which two wrestlers will join, two players with a great spirit of sacrifice and great talent.

Despite the fact that their union has long ceased to be a secret, that does not mean that the start of this new joint sports project is presented in front of the media ... And this is what will happen in March's 18 , with an intense morning in which both players will explain how their union was developed, how the first sensations are in their training and what are their challenges and objectives for this season.

To round off the day, there will be a Pro-Am in which both the sponsors and representatives of the media that will attend the event will participate.

Very excited about this initiative, Miguel Barbany told us: "The idea of the event is part of my obsession to import actions and models that are so common in other sports and, unfortunately, have not yet settled in the paddle.

Implement the relationship with the sponsors, give them visibility beyond the sports activity and create an event where all stakeholders (press, sponsors, players, coaches, etc.) can establish a direct communication and in an appropriate environment, it seems positive for me the players and for the image of their personal brand.

Investing in an act of presentation is not only a 'sponsable' support for brands and a content for sponsors, but also positively influences the projection and dissemination of players and the Circuit, professionalizing aspects of the area of communication that, up to At this moment, few players and brands are exploiting properly.

Miguel Barbany. "