Padel World Press - If this Monday we told you that the circuit World Padel Tour I changed my image, this Tuesday We can officially say that the professional circuit of the paddle begins a new era.
And is that since the organization of the World Padel Tour they wanted to modernize the brand image that until now they had taken. A transversal change that affects especially its logo that leaves behind the original format that had been evolving to accommodate a new one.
A logo that, as they say from World Padel Tour, «turns towards a more modern vision, without gender, flexible and adapted to the digital world, principles that reflect the spirit of evolution that padel has been experiencing in recent times ».
And in this new version of the World Padel Tour logo the usual padel player who accompanied the 'naming' World Padel Tour is left behind to give strength and visibility to the brand name of a circuit that lives a constant evolution.
«The change in our logo is a symbol of the evolution of World Padel Tour«, Says Mario Hernando, General Director of World Padel Tour, which also ensures that« our competition must have an image that represents energy, dynamism, transversality and gender equality in a specialty that does not stop growing ».
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