JJ Ballve Sports SL, manufacturer of padel material and owner of the NOX brand, will distribute the products of the prestigious Argentine brand exclusively for Europe and Asia. The agreement reached will take effect from the November 1 of 2014.
Padel World Press .- New step forward in the strong and important link that both companies have maintained for a long time. In a firm commitment to grow hand in hand, its top managers sealed a commitment that will unite their paths in a more close.
Jesús Ballvé, Managing Director of JJ Ballve Sports SL, stressed: "The distribution of SANE, for us, is a great challenge and a great opportunity for growth. Our first objective is to introduce it exclusively in the retail channel. SANE was the inventor of the rubber spade at 1998 and, twenty-five years later, we will celebrate together another new patent of Ricardo Ráccaro, CEO of SANE, which will be presented in Mallorca from the 22 to the 26 in October during the celebration of the Paddle World Championship. It is something really novel that will bring many advantages to the final consumer who purchases high-end rackets. At present, the plant for the completion of this new technology in Madrid is being launched. "
For his part, Ricardo Ráccaro (CEO SANE) said: «We try to accompany the development of this sport taking advantage of our 25 years experience in the manufacture of paddle blades, and innovating from new technologies and materials. In this way we are achieving products with different structures and designs that offer features that current blades do not possess. We undertake this path trusting that together with JJ Ballve Sports SL we will achieve the same good results that we have obtained in America with the joint distribution of both brands. Our new factory in Madrid, as well as this new technology, comes to us as a gift for the celebrations of the 25 years of the invention of the rubber blades. What better than to have the distribution in Europe of a brand as prestigious as NOX, which has a great team of professionals. We know that SANE, the birthplace of Padel, is in good hands ».
It has always been said that the union is strength and, in this case, two major brands will share efforts and hopes to continue growing in an increasingly competitive market.
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