The latest program of 'Esto es Pádel', a space co-produced by Padel World Press y Capital Radio, had as guests Ana Gómez, Marketing Manager, and Toni Ocete, Team Manager, with whom we met all the initiatives and the main novelties presented by the firm in the face of this 2017.
Padel World Press .- With great enthusiasm, even more desire and with the support of a great company as endorsement, it is not surprising that the project of Adidas Paddle has had such a great evolution since his arrival in this sport.
Despite the competition that exists in Spain, the brand of the three bands has managed to consolidate in our country and seeks to expand to other corners of the world. At the same time, it has given an important effect when it became the 'Official Pala' of World Paddle Tour, with what you want to join amateur fans with the Professional Circuit.
Ana Gómez gave some details of the Adidas link with the WPT Circuit: "We started the collaboration three years ago. We wanted to bring the amateur padel to the professional and what better than being the Official Pala of the Circuit in which you can enjoy the best paddle in the world. It is an honor and for that reason, to celebrate this union, the Adipower WPT was born ".
When talking about this model, Toni Ocete explained what they are looking for with this new blade: "It has features that are designed to implement the quality of players. We want it to be for all audiences and for any player to feel comfortable with it, in that way, to bring it closer to all levels. "
On the wide variety of options that Adidas offers, they told us: "We always try to make the athlete better. We have designed a complete collection of 20 blades for all levels and very different between them. We have to label the players and not the shovels. We look for the product that helps improve the game; it depends on the person who wields it. "
Regarding the internationalization and Adidas Pádel movements in that sense, Toni spoke about his recent experience in Swedish lands: “It has been an incredible journey. We were very clear that we had to go to Sweden because it is expanding very fast. We went with Martita thanks to Adidas Pádel Sweden, which they invited to an 'Invitational Tournament'. The temperature was incredible, the sensations too. The level of this sport in Sweden is increasing. The truth is that they are doing things very well, which motivates us even more to want to continue going out of Spain. The country where paddle tennis is growing the most is Italy, especially in Rome. The demand for products is also increasing in Portugal while Belgium and the Netherlands are moving a lot. For our part, we continue to create actions such as the installation of a runway for 15 days in the Financial Center of London. Many people passed through that court, even dressed in suits, who wanted to play paddle tennis ”.
What is your internationalization strategy? The fundamental pillar is to have a global offer: “The problem in internationalization is that if we put tracks but we don't have paddles and balls, in the end the process is lame. We want to offer added value by helping distributors when organizing tournaments, bringing professional players… Since Adidas entered this sport, they wanted to support and grow paddle tennis around the world. We have a 360º vision ”.
As a novelty, they confirmed to us that very soon fans will be able to start playing with Adidas brand balls… The firm will make a goal that its top managers had in mind for a long time: “Until now there were no Adidas paddle balls because we wanted these to be excellent; we could not give ourselves a poor quality product. We have been working for many months to offer players a product with extraordinary performance ”.
One of the main objectives of Adidas is to approach more and more people: "Since we took our first steps, what we are trying to do is things that others do not do. We like contact with people and we have our followers very present. "
Do not hesitate and listen to the full program ... This is 'This is Paddle', a new meeting point for all lovers of this wonderful sport.
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