Padel World Press - Atitlan, the investment giant led by Aritza Rodero and Roberto Centeno, family of the president of Mercadona, Juan Roig, comes to the rescue to save the World Padel Tour.
After all the news that has flooded the media these days; players quite upset about the organization of the circuit, competition determined to invest much more money in this sport, possible investment partners in World Padel Tour... we have a slight idea of the salvation of the most important circuit in the world.
Star, owner of the World Padel Tour, has been in tough negotiations for months with a large investment fund that is fully involved in the circuit to generate an economic boost that allows the WPT to compete with the new padel formats (Premier Padel) with money injected directly from the petrodollars.
A very difficult task considering the Qatari economic power, the next venue for the 2022 World Cup, which is becoming more and more important in sports, as we have seen, not only in football, but also in motorcycling, in golf... and now in paddle tennis with the new Premier Padel format.
A format that is having more and more media coverage by the media, brands and, of course, players, who are better paid in these new circuits.
It is because of that World Padel Tour He urgently needed a powerful injection of capital so as not to be left behind. Will Atitlan be the savior of the most important circuit in the world of paddle tennis? Or on the contrary, will Premier Padel eat the World Padel Tour?
* You can follow all the news of the world of paddle in our profiles of Facebook y Twitter as well as subscribe to our Newsletter .
