The maximum responsible of the Professional Circuit have decided to continue reinforcing their organizational chart and, for this, they have created a Commercial Department. At the front of it will be Juan Erich Del Pino, new Commercial Director and Sponsorship.
Padel World Press .- As they revealed through their website, Erich del Pino will be in charge of directing this newly created strategic department within the WPT organizational chart. Between his functions, he will be the maximum person in charge of the Integral Development of the new commercial plan and of sponsorship of the Circuit World Paddle Tour.
Who is Juan Erich del Pino?
Degree in Advertising and Public Relations from ESIC Business School, will aim to promote new sponsorship projects that stimulate the sources of income of the organization. Knowing the world of paddle, it should be noted that he practices this sport as an amateur and coach.
With extensive experience in the commercial, marketing and communication sectors, he has been linked to different national and multinational companies for a decade.
After starting as a Communication consultant at Hill + Knowlton and Cohn & Wolfe companies, he ended up at the Carat / Aegis Media Multinational Agency, where he developed and executed strategic plans for accounts as important as Coca-Cola and Nokia.
At the same time, it should not be overlooked that he led the commercial and activation team of La Vuelta Ciclista a España through Unipublic, boosting the sponsorship of the event nationally and internationally.
Already at 2014, he decided to take on the International Sales Headquarters of Real Madrid CF, being one of the responsible for the development of international, regional and local business as well as individual player agreements, advertising supports, tours and friendly matches of one of the most prestigious football clubs in the world.
Mario Hernando, General Director of World Padel Tour, said: «Juan Erich del Pino offers the experience that his professional career provides for leading entities in their respective sectors, allowing him to have a complete and pragmatic vision of the business environment, sponsorship and communication He is a man with training and sports and business culture, with the ambition and motivation that requires a key position like the one he will occupy within the World Paddle Tour, where he already knows that the level of demand will be maximum. And, in addition, it combines the deep knowledge of the world of paddle thanks to his passion for this sport. With his appointment, which reinforces the great team that already exists, WPT continues its firm commitment to incorporate first-rate professionals who work for and for the growth of Spanish padel ».
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