Padel World Press - Just a few days ago the 2018 has finished and that is why there are many brands, stores and clubs that take these first steps of the year to take stock. And in this case it's up to Time2Padel Group.
A Time2Padel Group that is one of the strongest brands in the padel market thanks to a complete commitment to the sector with three websites (Time2Padel, Padelmania y Paddle Shovel Offer), a prestigious brand like Mystica, a powerful event area, monitors as prescribers of your brand and several sponsored clubs.
And that is why 2018 has been the best year in its history. Each and every one of its stores has grown with respect to the previous year having doubled the sales figures of 2017. But, in addition, Mystica has returned to the world of paddle capturing the attention of thousands of fans.
«Our commitment to the world of paddle is firm and responsible. We know what we do, how we want to do it and what the objective is ”, he says Miguel Ángel Varela, CEO of the Time2Padel Group.
«The 2018 has been a fantastic year and although we had quite high expectations, they have far exceeded. We would never have imagined that it would be possible in a single year to double sales in each and every one of our channels, ”he says.
When analyzing what is the key to success, Varela is clear. «The human group behind is fundamental. We strive every day so that the customer experience is optimal. We know that we owe it to him and that without him there is no tomorrow, ”he says.
Regarding Mystica, the brand that heads the group, Miguel Ángel is ambitious and says they have a clear road map. «We wanted to return Mystica to its rightful place and, we believe, we are getting it. It has not been an easy year with the new collection, but the response of the fans has been excellent ”, he analyzes.
«If 2018 has been a great year for Mystica, the 2019 will be better. We have been working for a long time on a wider collection, but one that takes care of every detail as we did with the Mystica Returns. The jump will be qualitative«Ends.
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