The Valencian company, born in the year 2014 and which has been consolidated in the last two seasons by its emergence in the world of paddle, has just starred in an important and ambitious qualitative leap, with which it intends to settle as a general sports brand.
Padel World Press .- In its firm and determined commitment, this company that has its own Research and Development (R & D) department to obtain very exclusive products, will be extended in a first phase to tennis and fitness sports.
As we have been able to know, the new Duruss Fitness Collection is now a reality. Incorporated into the range of signature products, it stands out for its offer of garments and accessories that maintain the minimalist line that has been so well received so far.
It should be noted that the Duruss Fitness Collection presents as its main attraction, the possibility of combining its different pieces. Technical jackets; technical shirts; short, pirate and long leggings; technical pants; sweatshirts ... Without a doubt, we have a wide variety of possibilities that propose a sportswear that adapts to Fitness with a balance between functional and comfort.
It should not be overlooked that the presentation of Duruss Fitness has an important brand image, Elena Ibarbia, Miss Spain 2013 and finalist that year in the edition of Miss World.
The model posed with the wardrobe of the collection in a session of photography and video that was made in the facilities of the prestigious outdoor furniture firm Vondom, with which Duruss shares the passion for design and cutting-edge trends. Duruss commitment is appreciated for being the only brand that signs the blades and rackets with the name of its designers.
Josep Bernabéu, manager of Duruss, explained that the opening of this new line of sportswear follows the same line of elegance and personality, after the experience provided by the paddle. "This initiative responds to a demand that the market was asking us. And it is understood within the same strategy of positioning ourselves as a brand with highly prestigious sports products ".
The Duruss Tennis collection will soon be added to the Fitness collection. In addition, the firm projects its incursion in an intermediate term in new sports such as Running and Yoga.
The launch of the new collection will have an international impact because it will take place in nine European countries. In addition, the company is currently negotiating with other companies to reach agreements on licenses for the American market.
This is Duruss. A company that does not stop growing ... Go for it !!!
* You can follow all the news of the world of paddle in our profiles of Facebook y Twitter as well as subscribe to our Newsletter .
