The leading global brand of sports equipment reveals the optimization of its global operations with the restructuring of its organization as well as the incorporation of new leaders around the world to promote and promote its Center of Excellence. The goal: accelerate your growth.
Padel World Press .- The Center of Excellence is an initiative that is part of the ASICS strategy to strengthen the growth of its business with appointments that lead its global categories from the most influential markets. These new global leaders are incorporated based on their trajectory both inside and outside the industry, regardless of their nationality.
From the 16 of September of 2015, the global division of Lifestyle will be renewed for its brands Onitsuka Tiger and ASICS Tiger ... And Europe will be designated as the Center of Excellence for this category. The division will be led by Torsten Widarzik, the new Senior General Manager, who will join ASICS in September of 2015. ASICS will run its global Lifestyle business from Amsterdam, in the Netherlands, under the leadership of Widarzik.
Strengthening the footwear and textile business is also a key part of the growth strategy, which follows the ASICS agreement as Gold Partner of Tokyo 2020 for the Olympic and Paralympic Games. To accelerate that global growth, a change at the organizational level will take place in the global division of Product Marketing Footwear. From the next 1 in August, the division incorporated design and its integration, together with its development and manufacturing, will stimulate the growth of competitive products.
News in Spain
ASICS Iberia has confirmed the appointment of Emilio Risques, General Director of ASICS Iberia from 2006 to 2015 (with the incorporation of Portugal in 2012), as new Regional Director Europe SW, covering Spain, France and Portugal, with effect from May 2015.
Risques will develop its functions establishing a double base in Barcelona and Montpellier. The reason for this appointment is to take over from the work developed by Didier Dreule on ASICS Iberia (Spain and Portugal) and ASICS France, and respond to the goal of ASICS Europe to improve the efficiency of this geographical area in all its processes and services allowing optimize their values and strategies, and continue to develop the growth of both countries in their markets.
Very excited about this new challenge, he said: "This new impulse to the fusion of all the experience, resources and human team of ASICS Iberia and ASICS France, represents a great opportunity for growth for the brand and I am proud to lead this new stage We are convinced of the great improvements that this cycle will bring to the Spanish market, forming part of a key and reference area for ASICS Europe. We will contribute with this whole process to sustainable growth in our region. "
For his part, Xavier Escales, until now Commercial Director at ASICS Iberia from 2006, assumes with effect from May 2015 the new position created as Country Manager of ASICS Iberia, which covers Spain and Portugal. Xavier Escales will develop his functions from the ASICS Iberia headquarters in Barcelona.
This is how he defined his new responsibilities: "It is a great satisfaction and recognition for me to assume this new responsibility in ASICS after almost a decade in the company. My goal is to continue the great work carried out so far by Emilio Risques, after placing ASICS as the leading brand in the Spanish market of running and racquet sports and also with a remarkable growth in fashion. My challenge is to consolidate that position and develop it also in the field of textiles and new businesses, always taking into account our employees, customers and consumers. "
This is ASICS ... A firm willing to continue to excel.
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