Padel World Press - At PWP we have not had to echo the report published by BRAND about the rebirth of VarlionThe historic Spanish firm, which for years was synonymous with innovation and quality on the slopes, is preparing its return with an ambitious project full of innovations. After a period of silence and difficulties, its founder and CEO, Félix Regalía, assures that the company will once again become one of the world's leading players in padel.
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According to Regalía, Varlion went from dominating the market to disappear from the front line for reasons unrelated to sportingHe claims he was the victim of scams and schemes that forced him to close the company after nearly two decades, just as padel was experiencing an unprecedented boom. Added to this was the pandemic and a context of uncertainty that left the brand out of the spotlight.
Now with a renewed structure and a strategic plan focused on research, the gameplay and the emotional connection with the player, Varlion aims to regain its place among the elite. New collections, increased sponsorships, and tournament presence are some of the initiatives it hopes to bring back into the spotlight, both in Spain and in major international markets.
To Felix RoyaltyThis is not just a return, but a “second founding” of the company. "We want to show that Varlion is still here, with the same innovative spirit as always, but stronger and ready to face the next ten years." A statement of intent that excites those who lived through the brand's golden age and promises to open a new chapter in the history of padel.
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