Padel World Press - season 2024 marks a spectacular close for Dunlop, a brand that has reaffirmed its role in world tennis by establishing itself as the official ball of the most prestigious venues on the circuit. From the exciting start at the Australian Open, to iconic ATP Masters 1000 such as Miami, Monte-Carlo, Madrid and Rome, and standing out in the ATP 500 in Barcelona and the Nitto ATP Finals in TurinDunlop has been there for every serve, every decisive point and every volley from the best players on the planet.
The final point of this brilliant campaign took place in Malaga, where the Davis Cup Finals not only celebrated the best teams in the world, but also Dunlop's supremacy as the most used ball in ATP tournaments globally.This milestone strengthens the brand's connection with the most iconic tennis events and cities, consolidating its place as a true benchmark for the sport.
As part of the Finals, fans were able to enjoy a unique experience in the Fan Zone, where Dunlop presented its renewed approach to sustainabilityOne of the most significant moments of the event was the national presentation of its new ecological packaging, which stands out for its innovation and respect for the environment.
This new proposal, which will begin to be implemented progressively at the end of 2024, incorporates notable advances: tubes made from 30% recycled plastic, recycled paper caps and internal paper labels, optimized for complete recycling. All this, without compromising the features that have made Dunlop balls synonymous with quality and performance in the world of tennis.
In Malaga, attendees had the exclusive opportunity to purchase the iconic Dunlop Fort model in its new packaging, demonstrating that it is possible to combine excellence on the track with a real commitment to sustainability.
Throughout this season, Dunlop has not only dominated the most important courses on the circuit, but also has taken a firm step towards a more responsible future for the planet. The brand closes 2024 leaving an indelible mark on world tennis, combining sporting excellence, innovation and sustainability, to continue writing the history of this sport with passion and respect for the environment.
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